GoPro

Rebrand

Air Max

Studio

AF1

GoPro

Rebrand

Air Max

Studio

AF1

GoPro

Rebrand

Air Max

Studio

AF1

GoPro

Rebrand

Air Max

Studio

AF1

Brendan Finlayson

Work

About

Brendan Finlayson
Brendan Finlayson

Work

About

Brendan Finlayson

Work

About

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

GoPro

Rebrand

Overview

I spent much of my time at Nike working on NikeiD (Now called "Nike By You"), and at the time, the NikeiD brand was a fast-growing segment of the company. Jen Lorentzen designed the original NikeiD brand and I was asked to update it to work within a larger system.

Approach & Team

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Design: Brendan Finlayson

Design Director: Adam Cohn

Creative Director: Michael Shea

NIKEiD

Air Max Color Launch

Overview

After Nike launched the ability to color the Airmax series of shoes, It was decided to release some custom colors, exclusive to the 255 Studio. 

Approach

I designed the overall look and feel of the space. It was designed to reflect the rich history and branding of the Air Max series. The whole space included custom graphics, displays, pillows and furniture. I also directed the installation and photography of the space.


Design: Brendan Finlayson

Design Director: Adam Cohn

Creative Director: Michael Shea

NIKEiD

Niketown NYC NIKEiD Studio

Overview

Nike closed the 255 Elizabeth Street location with the intention of bringing the NIKEiD premium experience to the public. The answer was to install the NIKEiD Studio into the Niketown locations, starting with New York City. 

Approach

Working on the Nike Brand Design team, I helped to create patterns, the hero graphics, all 255 of the shoe colorways, the overall branding, takeaway materials and general layout direction of the space.

Design: Brendan Finlayson

Design Director: Scott Denton–Cardew

Creative Director: Heather Amuny–Dey

NIKEiD

AF1 25th Anniversary

  • hotdogs and pickles
  • hotdogs and pickles
  • hotdogs and pickles
  • hotdogs and pickles

Overview

Nike celebrated the 25th anniversary of the Air Force 1 shoe with a worldwide launch of a updated redesign called the Air Force 25. The NIKEiD Studio at 255 Elizabeth Street in NYC celebrated by redesigning the space. It featured a limited edition, $2,000, Italian–made luxury Air Force 1 and the ability to iD the new Air Force 25 or Air Force 1.

Approach

I designed the overall look and feel of the space, including a division of the space with a custom sliding door. This division made the front area into a retail space, specifically geared toward the display and sale of the luxury Air Force 1. The rear area retained its original purpose of scheduled appointments to iD shoes. It was designed to reflect the rich history and branding of the Air Force 1. The whole space included custom graphics, displays, pillows and furniture. I also directed the installation and photography of the space.


The shoe wall in the rear subliminally displays the anniversary number 25. 


The front window graphic was a time-based transformation piece. It started as an a Air Force 1 and over twenty-five days (from Jan 1st to Jan 25), transformed into the new Air Force 25.


Design: Brendan Finlayson

Design Director: Adam Cohn

Creative Director: Michael Shea


Nike Basketball

Air Force XXV Suite

Overview

During the NBA All-Star Weekend, Nike had numerous events focused on the 25th anniversary of the Air Force 1 and the legacy of Nike basketball in general. One of the most exclusive events was the Legacy Pack seeding event. This took place at the Hardwood Suite in the Palms Hotel. For two days, some of the biggest names in the NBA, Hip-Hop stars and some of the most famous shoe collectors were invited to hang out, shoot some hoops and collect their custom shoe packs. 

Approach

Working with the Nike Basketball group within Nike Brand Design, I was tasked to design/direct the overall look and feel of the Hardwood Suite, the installation and photoshoot.


The space was supposed to bedismantled after the scheduled two-day event. When hotel owner, George Maloof saw the space he though it was so great, that they left it up for a month longer.


Design/Art Direction: Brendan Finlayson

Design Director: Scott Denton–Cardew

Co–Design Director: Michael Spoljaric

Creative Director: Micheal Shea

Nike World Cup

Be@rbricks Photoshoot

  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the beautiful game. The toy is painted in gold and stands in the center of the frame in front of a dark grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Brazilian World Cup football team. The toy is painted to appear in the Brazilian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Croatian World Cup football team. The toy is painted to appear in the Croatian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Portuguese World Cup football team. The toy is painted to appear in the Portuguese football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Mexican World Cup football team. The toy is painted to appear in the Mexican football kit and stands in the center of the frame in front of a red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 South Korean World Cup football team. The toy is painted to appear in the South Korean football kit and stands in the center of the frame in front of a white and grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Holland World Cup football team. The toy is painted to appear in the Netherlands football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Russian World Cup football team. The toy is painted to appear in the Russian football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 US World Cup football team. The toy is painted to appear in the US football kit and stands in the center of the frame in front of a dark red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the beautiful game. The toy is painted in gold and stands in the center of the frame in front of a dark grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Brazilian World Cup football team. The toy is painted to appear in the Brazilian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Croatian World Cup football team. The toy is painted to appear in the Croatian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Portuguese World Cup football team. The toy is painted to appear in the Portuguese football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Mexican World Cup football team. The toy is painted to appear in the Mexican football kit and stands in the center of the frame in front of a red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 South Korean World Cup football team. The toy is painted to appear in the South Korean football kit and stands in the center of the frame in front of a white and grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Holland World Cup football team. The toy is painted to appear in the Netherlands football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Russian World Cup football team. The toy is painted to appear in the Russian football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 US World Cup football team. The toy is painted to appear in the US football kit and stands in the center of the frame in front of a dark red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the beautiful game. The toy is painted in gold and stands in the center of the frame in front of a dark grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Brazilian World Cup football team. The toy is painted to appear in the Brazilian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Croatian World Cup football team. The toy is painted to appear in the Croatian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Portuguese World Cup football team. The toy is painted to appear in the Portuguese football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Mexican World Cup football team. The toy is painted to appear in the Mexican football kit and stands in the center of the frame in front of a red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 South Korean World Cup football team. The toy is painted to appear in the South Korean football kit and stands in the center of the frame in front of a white and grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Holland World Cup football team. The toy is painted to appear in the Netherlands football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Russian World Cup football team. The toy is painted to appear in the Russian football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 US World Cup football team. The toy is painted to appear in the US football kit and stands in the center of the frame in front of a dark red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the beautiful game. The toy is painted in gold and stands in the center of the frame in front of a dark grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Brazilian World Cup football team. The toy is painted to appear in the Brazilian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Croatian World Cup football team. The toy is painted to appear in the Croatian football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Portuguese World Cup football team. The toy is painted to appear in the Portuguese football kit and stands in the center of the frame in front of a bright yellow background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Mexican World Cup football team. The toy is painted to appear in the Mexican football kit and stands in the center of the frame in front of a red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 South Korean World Cup football team. The toy is painted to appear in the South Korean football kit and stands in the center of the frame in front of a white and grey background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Holland World Cup football team. The toy is painted to appear in the Netherlands football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Russian World Cup football team. The toy is painted to appear in the Russian football kit and stands in the center of the frame in front of a blue background.
  • A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 US World Cup football team. The toy is painted to appear in the US football kit and stands in the center of the frame in front of a dark red background.

Overview

Nike Brand Design worked with Medicom Toy Corporation to create World Football Be@rbricks for each team Nike sponsored in the FIFA World Cup.



Approach

I directed (and assisted) this photo shoot of these 3.5” toy bears.


Art Direction: Brendan Finlayson

Design Director: Adam Cohn

Creative Director: Michael Shea

Nike World Cup

Futureopolis Book

Overview

Arkitip commissioned C.R. Styecyk III to write and shoot about the culture of soccer in Los Angeles, California. 

Approach

Written and Photographed by C.R. Styecyk, III


Design: Brendan Finlayson

Design Directors: Angelo Colletti, Eric Duvauchelle

Creative Director: Michael Shea

Nike World Cup

Ninemillion

Overview

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Approach

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Design: Brendan Finlayson

Design Director: Adam Cohn

Creative Director: Michael Shea

  • custom lasered nike dunk shoes, three quarter view
  • custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoe, side view
  • custom lasered nike dunk shoes, rear view
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • very tight crop, detail of custom lasered nike dunk shoes
  • A street-level retail Nike Zoom window display at Niketown in New York City. The headline Quick Is Deadly is centered in the frame, with seven different shoes below in front of an image of football players playing football.

Nike Zoom

NTNY Zoom Launch

  • A street-level retail Nike Zoom window display at Niketown in New York City. The headline Quick Is Deadly is centered in the frame, with seven different shoes below in front of an image of football players playing football.
  • A street-level retail Nike Zoom window display at Niketown in New York City. The headline Quick Is Deadly is centered in the frame, with seven different shoes below in front of an image of football players playing football.
  • A street-level retail Nike Zoom window display at Niketown in New York City. The headline Quick Is Deadly is centered in the frame, with seven different shoes below in front of an image of football players playing football.

Overview

One of many new air technologies, Nike Zoom was created for athletes to become faster and lighter based on the low and light profile of the Zoom footwear.


Photos from Niketown New York Launch

Approach

Working with the Nike Brand Design group and Wieden + Kennedy, I designed the overall look and feel 

of the retail environments for the Zoom launch.


Design: Brendan Finlayson

Design Director: Scott Denton–Cardew

Creative Director: Michael Shea

Ryan Poulos

Ryan Poulos

Memorial Dunks

Memorial Dunks

  • custom lasered nike dunk shoes, three quarter view
  • custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoe, side view
  • custom lasered nike dunk shoes, rear view
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • very tight crop, detail of custom lasered nike dunk shoes
  • custom lasered nike dunk shoes, three quarter view
  • custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoe, side view
  • custom lasered nike dunk shoes, rear view
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • very tight crop, detail of custom lasered nike dunk shoes
  • custom lasered nike dunk shoes, three quarter view
  • custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • cropped detail of custom, lasered wooden closed shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoes inside a custom, lasered wooden shoe box
  • custom lasered nike dunk shoe, side view
  • custom lasered nike dunk shoes, rear view
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • tight crop, detail of custom lasered nike dunk shoes
  • very tight crop, detail of custom lasered nike dunk shoes

Overview

In March of 2006, my very good friend, Ryan Poulos passed away. I pulled together a few of his close friends and we collaborated to put together an art show featuring Ryan’s work. In that show we featured a pair of custom dunks (with help from the team in the Nike Kitchen.)

Approach

The shoes and shoebox are illustrated with both Ryan and his close friends original illustrations. I Oversaw the overall design of the shoe and the shoebox. Once the show was over, I presented the shoes and shoebox as a gift to his mother.


Art Direction/Design: Brendan Finlayson

Illustration: Ryan Poulos

Other Work

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.

Nike

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.

Nike

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.

Nike

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.

Nike

Various types of vegetables are arranged to look like farmland and/or a circuit board on a light blue background.

Zume

Various types of vegetables are arranged to look like farmland and/or a circuit board on a light blue background.

Zume

Various types of vegetables are arranged to look like farmland and/or a circuit board on a light blue background.

Zume

Various types of vegetables are arranged to look like farmland and/or a circuit board on a light blue background.

Zume

A top-down view of a supreme pizza on a warm handmade pizza stone on a wood table and a white man’s hand picking up one of the pizza slices. Other ingredients are included in the shot.

Zume Pizza

A top-down view of a supreme pizza on a warm handmade pizza stone on a wood table and a white man’s hand picking up one of the pizza slices. Other ingredients are included in the shot.

Zume Pizza

A top-down view of a supreme pizza on a warm handmade pizza stone on a wood table and a white man’s hand picking up one of the pizza slices. Other ingredients are included in the shot.

Zume Pizza

A top-down view of a supreme pizza on a warm handmade pizza stone on a wood table and a white man’s hand picking up one of the pizza slices. Other ingredients are included in the shot.

Zume Pizza